IT Drivers and Technology Priorities – IT Enterprise Insights 2022

Hansa Iyengar

Senior Principal Analyst - Enterprise IT Management & Architecture and Lead Analyst Enterprise Technology Advisory Service

As a part of Omdia's Enterprise IT Management and Architecture IS, Hansa covers topics of importance to technology and business decision-makers. Digital transformation strategies, legacy modernization, systems integration and digital services around emerging technologies feature heavily in her research. She also leads Omdia's Enterprise Technology Advisory Service - a decision-maker focused service where she advises enterprises on digital transformation strategies and best practices. Hansa is the creative force behind the Omdia Digital Leaders Podcast which she also co-hosts. The podcast demystifies technology and business processes, practices, and solutions that impact digital transformation and leading a digital business.

Hansa has been a part of Omdia (formerly Ovum) since 2008. Her areas of expertise include transformation strategies and best practices, application modernization and systems integration services, outsourcing, global and offshore service delivery and engagement models, and vendor management and governance. She previously worked as a sourcing and vendor management analyst at Forrester Research. Hansa holds an MBA in finance and a bachelors in English from Gujarat University.

Terry White

Associate Chief Analyst

Terry White is an Associate Chief Analyst at Omdia, focusing on the enterprise IT domain. He advises CIOs and other executives on the organization, processes, and management of IT in the enterprise and specializes in IT strategy, agile IT, IT organization and models, and IT finance.
Terry was a CIO for 10 years and advised CIOs for another 20 years. He has worked with Omdia for over 15 years, specializing in enterprise IT in the Africa region. He covers IT operational and organizational models, IT finance, IT governance, IT strategy, IT portfolio management, benefits and value realization, and business cases. Terry has a master’s degree in commerce, specializing in IT, and is the author of three books on IT management and one on general management.

Tim Banting

Practice Leader, Enterprise IT: Digital Workplace

Tim Banting is the Practice Leader, in Enterprise IT’s Digital Workplace team, and focuses on unified communications and collaboration research. Tim’s practice provides Omdia's clients with insights and intelligence to help them compete more effectively in the collaboration and unified communications, customer engagement, and workplace transformation markets.

Tim joined the company in 2019 and has extensive experience in the unified communications and collaboration field, having held presales, technical, competitive marketing, business development, and senior product management roles. Before joining Informa Tech (now Omdia), Tim worked at GlobalData. He started his career in sales and training roles relating to unified communications and worked as a contact center consultant at Rockwell and in business development and market intelligence roles at Cisco during the industry's transition from digital to IP PBXs. He has also held positions as a senior product manager for Microsoft and the head of business development at NextiraOne.

Maxine Holt

Senior Director, Cybersecurity

Maxine Holt leads the Omdia cybersecurity research group and is the lead architect of the Omdia Cybersecurity Ecosystem. Her team delivers a comprehensive cybersecurity research program to support vendors, service providers, and enterprise clients. Maxine also leads the Omdia Analyst Summit at the high-profile Black Hat event series.

Maxine has spent her entire career as an IT and security professional. She has been at Omdia since 2018, following a spell at the Information Security Forum (ISF), developing thought-leading security research for ISF members. Before ISF, Maxine spent 15 years in research at Ovum, starting her career as a software developer in the financial services industry and consulting for the financial services and internet sectors. Maxine is a regular event speaker and contributes articles to high-profile publications in cybersecurity.

Adam Holtby

Principal Analyst, Workplace Transformation

Adam Holtby covers workplace transformation and the future of work as part of the Omdia Digital Workplace team. His research focuses on understanding and analyzing how work evolves in response to changing employee demands and business transformation priorities.

Adam delivers research that helps inform enterprises, technology vendors, and service providers about topics including hybrid working, employee experience, productivity, service management, and business mobility.

Mila D'Antonio

Principal Analyst, Customer Engagement

Mila D’Antonio is a principal analyst on Omdia’s Customer Engagement team where she focuses on enterprise applications that enable personalized and connected customer engagement. Mila analyzes key developments in customer engagement applications and emerging tech that improve customer interactions and enable personalized, relevant engagements. That includes research on customer engagement platforms, customer data platforms, customer journey orchestration, and conversational AI.

Prior to joining Omdia, formerly Ovum, in 2017, Mila worked as editor-in-chief at 1to1 Media. In addition, she holds a degree from the University of Pittsburgh where she studied English, journalism, and political science.

Sue Clarke

Associate Senior Analyst

Sue Clarke is an associate senior analyst at Omdia specializing in enterprise content management (ECM), including document management, records management, and web content. Sue provides analysis on ECM technologies, which includes digital asset management, web analytics, archiving, capture and scanning, case management, customer communications, and e-discovery. Her research provides insights into the issues facing organizations and how technology can enable better productivity. Before joining Omdia, she worked as a computer programmer developing a range of systems, including a purchasing system providing links between disparate systems.

Bradley Shimmin

Chief Analyst, AI & Data Analytics

Brad has more than 25 years of experience in IT technology, analyzing data and information architectures. He is skilled in competitive market intelligence, technology selection, business development, and quantitative research. He also has experience as an IT professional, business analyst, book author/editor, and high-tech journalist/editor.

Brad helps enterprises and high-tech companies work effectively across several market areas, including enterprise data and analytics, artificial intelligence, digital transformation, and DevOps. His expertise also covers market evaluation and go-to-market messaging, and he has a background in software development and database administration.