Email remains a predominant workflow tool, and Google is now integrating collaborative features into Gmail—a very different approach to Microsoft Teams. Coupled with a Cisco partnership for hardware, Google’s strategy is becoming clearer.
Google adopts the path of least resistance by leveraging Gmail as a collaboration client – Microsoft should pay attention!
The Analyst Team
Tim Banting
Practice Leader, Enterprise IT: Digital Workplace
Tim Banting is a Senior Principal Analyst in workspace services within Omdia's enterprise services team and focuses on unified communications and collaboration research. Tim provides Omdia's clients with insights and intelligence to help them compete more effectively in the collaboration and unified communications market.
Tim joined the company in 2019 and has extensive experience in the unified communications and collaboration field, having held presales, technical, competitive marketing, business development, and senior product management roles. Before joining Informa Tech (now Omdia), Tim worked at GlobalData. He started his career in sales and training roles relating to unified communications and worked as a contact center consultant at Rockwell and in business development and market intelligence roles at Cisco during the industry's transition from digital to IP PBXs. He has also held positions as a senior product manager for Microsoft and the head of business development at NextiraOne.
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