The online video on demand subscription market in India reached $0.9 billion in revenues in 2021, with 73 million total online video subscriptions. The largest online video player in terms of subscriber numbers was Disney+ Hotstar, followed by Amazon Prime Video and Netflix.
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India: Disney+ Hotstar accounts for half of subscription-based online video market share
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India: Online Video Trends – Omdia Consumer Research Highlights 2022
Report / 21 Mar 2022 / Constantinos Papavassilopoulos
This report provides a concise and detailed overview of the Indian online video market. It includes analysis of all major developments in 2021, the forces that shape the market, and the major players’ business strategies.
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The Analyst Team
Jun Wen Woo
Follow AnalystSenior Analyst, TV & Online Video
As part of Omdia’s consumer team, Jun Wen Woo covers pay-TV and online video markets in the Asia Pacific region. Her main research interests are subscription pay TV and online video (SVoD). Jun Wen provides analysis of the key developments in the media landscape in Asia Pacific through extensive research and consultancy work as well as published commentaries and reports.
She joined Omdia (formerly IHS Markit) in 2014. Prior to this role, she was involved in mobile content and services research, covering over-the-top messaging and communications apps and ways in which mobile content providers can best monetize mobile media. Jun Wen holds a master’s degree in applied statistics and a bachelor’s degree in economics from the University of Malaya.
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