The Analyst Team

Adam Holtby
Principal Analyst, Workplace Transformation
Adam Holtby covers workplace transformation and the future of work as part of the Omdia Digital Workplace team. His research focuses on understanding and analyzing how work evolves in response to changing employee demands and business transformation priorities.
Adam delivers research that helps inform enterprises, technology vendors, and service providers about topics including hybrid working, employee experience, productivity, service management, and business mobility.

Deepak Gulve
Analyst
Deepak Gulve is an associate analyst and works with the IT market models team, focusing on data modelling and forecasting, market size of IT spending, and tracking trends. He provides insights for IT budgets and market growth, and he performs financial analysis of companies through advanced secondary research.
Deepak joined Omdia in 2021 and has a particular interest in market forecasting, analyzing industry trends, and performing vendor analysis. He holds a postgraduate diploma in business management and operations from Welingkar Institute of Management Development and Research and a bachelor’s degree in mechanical engineering from RGPV University in Bhopal.

Naga Sukumar Gattu
Analyst
Naga Sukumar Gattu is an Analyst, supporting the IT market models team and primarily deals with data modeling and forecasting, market sizing of IT spending, and tracking industry trends. His research helps to understand the adoption of digital transformation technologies and provides insights for IT budgets, investment priorities, and market growth.
Sukumar specializes in IT spending, budget prediction, and market forecasting. His research includes market sizing, trend analysis, forecasting, vendor analysis, and rankings for the technology spending market. Sukumar also supports database management of premium tools and the primary research and consulting projects of Omdia. Before joining Omdia, formerly Ovum, in 2013, he worked as an associate analyst at GlobalData, where he worked in market research and business intelligence. Sukumar holds a master’s degree in business administration, specializing in marketing and finance, from Osmania University in Hyderabad, India, and a bachelor’s degree in mathematics from Kakatiya University in Telangana, India.
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