The Analyst Team

Adam Holtby
Principal Analyst, Workplace Transformation
Adam Holtby covers workplace transformation and the future of work as part of the Omdia Digital Workplace team. His research focuses on understanding and analyzing how work evolves in response to changing employee demands and business transformation priorities.
Adam delivers research that helps inform enterprises, technology vendors, and service providers about topics including hybrid working, employee experience, productivity, service management, and business mobility.
Further Reading
2022 Trends to Watch: Hybrid Work and Workplace Mobility
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Report / 04 Nov 2021 / Adam Holtby
The future of work is more mobile and employee experience focused. Work-style disruptions have brought great change in the way enterprises operate. For many, digital transformation priorities are now very different from before the pandemic.
The Future of Work: The Business Imperatives Shaping the New Normal
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Report / 20 Aug 2021 / Adam Holtby
This report analyzes the results from Omdia's 2021 future of work survey. The study explores how prepared organizations were to deal with the workplace disruptions brought about by the COVID-19 pandemic and their emerging priorities and plans.
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