Online video subscriptions worldwide will pass the two billion mark in 2027—and with pay-TV subscriptions still exceeding one billion, the combined global total will surpass three billion.
Global pay-TV and online video subscriptions to pass three billion in 2027
The Analyst Team
Adam Thomas
Senior Principal Analyst, TV, Video and Advertising
As part of the media and entertainment research practice, Adam is responsible for overseeing the World Television Information Service (WTVIS) spotlight product and its Media & Entertainment Viewpoint service.
Adam joined Omdia in 2000 after serving as a senior media analyst at Market Tracking International. His primary area of focus for the past 20 years has been the traditional TV sector. He has written analyses and produced data and forecasts for all sectors of the traditional TV business, including the pay TV platforms of cable, satellite, IPTV, and DTT. Adam holds a degree in communications from London Guildhall University.
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