This forecast sizes the market potential for podcasts. It provides the total number of monthly listeners and podcast advertising revenue for each market spanning the period from 2017 to 2027, across four regions, eight subregions, and 20 countries.
Podcast Market Forecast: 2022–27
The Analyst Team
Georgina Howes
Principal Consultant
Georgina is a principal consultant at Omdia where she is responsible for the end-to-end delivery of global and regional consulting projects across the media and entertainment sector.
In addition to working on these projects and contributing to key deliverables, Georgina produces reports and forecasts on the podcast industry as part of Omdia’s games, music, consumer platforms, and AI team. Prior to joining Omdia in 2017 as a media research analyst, Georgina worked as a data researcher at Bloomberg. She holds a degree in philosophy and English from the University of Sussex.
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