Omdia is part of Informa TechTarget

This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the world’s technology buyers and sellers. All copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. TechTarget, Inc.’s registered office is 275 Grove St. Newton, MA 02466.

header banner coverage

Advertising Intelligence Service

View All Content
ADS

In today's connected world, advertising is at the heart of leading global technology companies. Omdia gives you a global view of advertising with detailed and timely market data and forecasts at a country level. Know where to play across the digital landscape and explore how advertising drives media monetization.

Collections

Use this feature to view the product’s related, periodically updated content, including historical items in the series.

Advertising Market Monitor
Annual

Last Updated: 30 Jul 2025

GO TO COLLECTION
Digital Audio Market Forecast
Annual

Last Updated: 13 Nov 2023

GO TO COLLECTION
Free latest View All
Featured

Advertising Intelligence Database

This core Advertising Intelligence Database provides online, linear TV, print, radio, out-of-home, and cinema advertising revenue by market and region. Tier 1 market coverage includes granular online and linear TV splits by format and company.

UPGRADE

YouTube Broadcaster Channels Viewing Dashboard

Using data from our partners Digital i, this dashboard shows estimated monthly views of official broadcaster channels on YouTube, together with the most viewed channels and videos, in 19 countries.

UPGRADE

FAST Revenue Forecast Report 2020–30

This report assesses the results of Omdia’s global FAST revenue forecast, which sizes the FAST market across Tier 1 markets, including analysis by region market leaders.

UPGRADE
GO TO COLLECTION

CTV Platform Advertising Revenue Forecast: 2019–30

This database provides owned and operated video, CTV UI, and third-party inventory advertising revenues by market and region for CTV platforms, 2019–30. 

UPGRADE

Ad Tech & Media Partnerships and M&A Tracker – January to November 2025 Data

This tracker captures strategic partnerships and M&A in ad tech across media, technology, and entertainment, covering platforms, CTV, retail media, OEMs, and streaming. 

UPGRADE

Microdramas to generate $11bn in global revenue in 2025

Free

Microdramas are playing a key role in redefining what premium storytelling means in the digital era. By combining the immediacy of social media with the emotional depth of TV drama, they are becoming increasingly popular with mobile audiences

Access Open
The analyst team
Matthew Bailey

Senior Principal Analyst, Advertising

Matthew Bailey
Kia Ling Teoh

Senior Analyst, Advertising

Kia Ling Teoh
Daoud Jackson

Senior Analyst

Daoud Jackson
Juan Villegas

Research Analyst

Juan Villegas
 background image in blue

Expert views on today’s technology, business topics and trends

View all
analysts handshake

Meet our analysts

Ask an analyst

Analyst directory

Meet our team of market leading analysts across the full spectrum of the technology industry. 

Meet the team

Ask An Analyst

Leverage unique access to market leading analysts and profit from their deep industry expertise during tailored Ask An Analyst sessions included in your subscription.

Learn more
Ask an Analyst
Person holding infinity symbol Contact us infinity symbol
Did you find what you were looking for?

If you require further assistance, contact us with your questions or email our customer success team.

Contact us
UsernamePublicRestriction

Register