Ad Tech & Media Partnerships and M&A Tracker – January to November 2025 Data

Kia Ling Teoh

Senior Analyst, Advertising

As part of Omdia's media and entertainment team, Kia Ling Teoh covers global advertising, channels, and programming research, with specific interests in traditional TV’s digital extensions and content strategies. Her research focuses on the development of the advertising and television programming markets including, but not limited to, key markets in Asia Pacific. 

Kia Ling provides analysis and forecasts on subjects such as TV broadcasters’ advertising revenues, including those from linear TV and ad-supported online video, and programming spend. She is widely quoted in media publications and has authored topical reports covering advertising M&A and TV and online video markets in China, Indonesia, and India. She is based in Penang, Malaysia, and joined Omdia in April 2014. Prior to joining Omdia, Kia Ling was a lead analyst at the Governance, Risk, and Compliance division of Thomson Reuters. She holds a Master of Science in international business management from University of Kent, UK. She is fluent in English, Chinese Mandarin, and Malay.

Matthew Bailey

Senior Principal Analyst, Advertising

Matthew Bailey leads Omdia’s advertising research, covering the global digital and traditional media advertising sectors. Matthew’s research focuses on the ad operations of big tech players, TV broadcaster advertising strategies, ad-supported online video (AVOD/FAST), retail media, and the evolving connected TV advertising landscape.

He also has expertise in—and produces research into—the broader media, entertainment, and technology industry, including OTT video, digital publishing, social media, video games, and consumer platforms and devices.

Prior to joining Omdia, formerly Ovum, in 2015, Matthew worked as a senior research analyst at MarketLine. He holds a degree in English language and literature from the University of Leeds.

Adam Thomas

Senior Principal Analyst, TV, Video and Advertising

As part of the media and entertainment research practice, Adam is responsible for overseeing the World Television Information Service (WTVIS) spotlight product and its Media & Entertainment Viewpoint service. 

Adam joined Omdia in 2000 after serving as a senior media analyst at Market Tracking International. His primary area of focus for the past 20 years has been the traditional TV sector. He has written analyses and produced data and forecasts for all sectors of the traditional TV business, including the pay TV platforms of cable, satellite, IPTV, and DTT. Adam holds a degree in communications from London Guildhall University.