The Analyst Team
Principal Analyst, Financial Services
Philip works in Omdia’s financial services team, where he focuses on payments and digital banking trends as well as business strategy for the banking sector.
Philip has been an analyst in the financial services sector since 2013, with a background in consumer behavioral trends and their impact on payments, retail, and digital commerce. His main research interests are in open banking, real-time payments, and digital transformation. Philip provides analysis on key developments driving technological change in the financial services industry and advises clients on how to adapt.
Prior to joining Omdia in 2020, Philip spent seven years at Euromonitor, a strategic FMCG market research firm. He holds a degree in business from the University of the West of England, Bristol.
Vedhanth Gogikar is an Analyst and member of the IT Tools and Insights team. He works on the Banking Software Contracts Analytics (BSCA) service. He tracks banking software contracts globally and updates the BSCA database. Vedhanth also supports the Fintech Startup service.
Vedhanth has nearly three years of experience in market research and has authored reports identifying and analyzing banking service contracts. Prior to joining Omdia, Vedhanth was an Analyst with GlobalData Plc, where he worked on company profiles and SWOT analysis projects in insurance, banking, and retail verticals. Vedhanth holds a postgraduate diploma in management from Vignana Jyothi Institute of Management (VJIM) and a bachelor’s degree in commerce from Osmania University, Hyderabad.
Kranthi Kumar Buddharaju
Kranthi Kumar Buddharaju is an Analyst for Omdia. He works mainly on Omdia's ICT Enterprise Insights (ICTEI) program and oversees Tableau visualizations for Omdia's data tools. He also gathers IT market intelligence through secondary research.
Before joining Omdia, formerly Ovum, in 2014, Kranthi worked in business and market research for Global Data Plc. As an analyst, he covered the oil and gas industry and prepared production forecasting models based on macroeconomic and industry-specific drivers, handled data modelling and created, validated and handled quality assurance for databases. Before his work at Global Data, Kranthi worked as a customer relationship manager for the retail banking side of Kotak Mahindra Bank.
Kranthi holds a bachelor's degree in electronics and communication from JNTU, Hyderabad and a PGDM in marketing and operations from Vignana Jyothi institute of management, Hyderabad.
Sirish Kumar Pammi
Sirish leads research that focuses on a wide range of products for Omdia spanning IT and telecom contracts products, the ICT Enterprise Insights primary research program, data visualization, and key aspects of IT sales intelligence tools.
With 14 years of vast research experience, Sirish oversees the development of tools such as IT Services Contracts Analytics, Telecoms IT Contracts Analytics, and Telecoms Vendor Contracts Analytics. He is also responsible for the design and execution of syndicated primary research programs, and visualization of survey and premium IT data tools.
Prior to joining Omdia, his work focused on areas covering telecom service innovation, emerging market telecom operator strategies, mobile device launches, next-generation networks, and SWOT analysis of IT, telecom, and media companies.
He has an engineering degree in computer science and an MBA with finance as his specialization.
Praveen Goud Pabba
Praveen works in the IT tools and insights team, where he provides Tableau visualization for Omdia’s data tools. He is responsible for creating, maintaining, and updating the Tableau dashboards that enable users to analyze Omdia’s data.
Prior to joining Omdia (formerly Ovum) in September 2019, Praveen worked in Apalya Technologies as a Tableau developer for four years, where he was involved in creating, formatting, and updating dashboards according to client requirements.
Praveen holds a bachelor’s degree in electronics and communications engineering from JNTU in Hyderabad, India.
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