Omdia’s Neobank Activity Tracker Tool tracks more than 100 neobanks of various origin (startup, banking incumbent, and big tech/telco) across nine key categories and 50 sub-categories including investment/funding, mergers/acquisitions, product launches/enhancements, market launches, regulatory developments and partnerships.
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The Analyst Team

Kranthi Kumar Buddharaju
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Kranthi Kumar Buddharaju is an Analyst for Omdia. He works mainly on Omdia's ICT Enterprise Insights (ICTEI) program and oversees Tableau visualizations for Omdia's data tools. He also gathers IT market intelligence through secondary research.
Before joining Omdia, formerly Ovum, in 2014, Kranthi worked in business and market research for Global Data Plc. As an analyst, he covered the oil and gas industry and prepared production forecasting models based on macroeconomic and industry-specific drivers, handled data modelling and created, validated and handled quality assurance for databases. Before his work at Global Data, Kranthi worked as a customer relationship manager for the retail banking side of Kotak Mahindra Bank.
Kranthi holds a bachelor's degree in electronics and communication from JNTU, Hyderabad and a PGDM in marketing and operations from Vignana Jyothi institute of management, Hyderabad.
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Praveen Goud Pabba
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Praveen works in the IT tools and insights team, where he provides Tableau visualization for Omdia’s data tools. He is responsible for creating, maintaining, and updating the Tableau dashboards that enable users to analyze Omdia’s data.
Prior to joining Omdia (formerly Ovum) in September 2019, Praveen worked in Apalya Technologies as a Tableau developer for four years, where he was involved in creating, formatting, and updating dashboards according to client requirements.
Praveen holds a bachelor’s degree in electronics and communications engineering from JNTU in Hyderabad, India.
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