This database tracks revenue from in-game advertising in mobile, PC, and console games. It includes historic data from 2018 to present together with forecasts to 2027, split by device, advertising format, and geography.
OM027390
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
In-Game Advertising Market Database
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
App Ecosystems Forecast: 2021–26
Data / 08 Mar 2022 / Guillermo Escofet
This forecast sizes downloads and revenue (derived from app store-billed user spend, in-app advertising, and Apple Search Ads) in the global mobile apps market, by ecosystem, app type, and territory.
UPGRADE
App Ecosystems Forecast Report: 2021–26
Report / 02 Mar 2022 / Guillermo Escofet
This analysis of Omdia’s App Ecosystems Forecast: 2021–26 sizes downloads and revenues (derived from app store-billed user spend, in-app advertising and Apple Search Ads) in the global mobile apps market, by ecosystem, app type, and place.
UPGRADE
As Admix pivots to Web3, is there still a future for in-game advertising?
Analyst Opinion / 23 Jun 2022 / Liam Deane
Admix, a leading provider of in-game ad tech, has shaken up the market by a merger with Landvault and committing to a Web3-based vision for the company. But there are still good reasons for optimism about the future of in-game advertising.
UPGRADE
Unity’s IronSource merger shows that monetization is king
Analyst Opinion / 25 Jul 2022 / Liam Deane
This piece examines Unity's decision to merge with adtech-specialist IronSource, and its implications for the games tech market. To invest so heavily in advertising shows the importance of monetization solutions to games developers
UPGRADE
An error occured. Please try again later
You are now following this Analyst
You unfollowed this Analyst
The Analyst Team
Liam Deane
Follow AnalystPrincipal Analyst
Liam leads Omdia’s games tech coverage with his research focusing on the technology and services that power the video games market, and exploring the B2B value chain connecting games development to service providers to consumers.
Prior to joining Omdia, Liam worked at Irdeto, a digital platform security company and owner of Denuvo, a leading provider of security technology to the games industry, where he advised senior management and product teams on market trends and strategy. Before that, he worked as an analyst covering the video games and broader digital media market at Ovum, one of Omdia’s predecessors. Liam holds a master’s degree in philosophy from UCL, and with a background spanning both analyst research and first-hand industry experience, Liam has a unique blend of experience informing his work analyzing the complex games industry ecosystem.
More Content By Liam DeaneBecome A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.