Online video subscription numbers continue to grow, but as the rate of growth slows down, operators—particularly studio-owned D2C services—are facing the challenge of transforming enormous start-up costs into a profitable operation.
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Studios refocus on profitability as they apply the brakes to spending on the streaming juggernaut
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Despite declines in linear TV viewing, broadcast TV still has plenty of legs
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The Analyst Team
Adam Thomas
Follow AnalystSenior Principal Analyst, TV, Video and Advertising
As part of the media and entertainment research practice, Adam is responsible for overseeing the World Television Information Service (WTVIS) spotlight product and its Media & Entertainment Viewpoint service.
Adam joined Omdia in 2000 after serving as a senior media analyst at Market Tracking International. His primary area of focus for the past 20 years has been the traditional TV sector. He has written analyses and produced data and forecasts for all sectors of the traditional TV business, including the pay TV platforms of cable, satellite, IPTV, and DTT. Adam holds a degree in communications from London Guildhall University.
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