Monthly dynamics: Omdia reviews the current NAND market and pricing environment in this edition of NAND Market Dynamics.
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NAND Market Dynamics – November 2024
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The Analyst Team
James Zhao
Follow AnalystSenior Principal Analyst
James Zhao covers storage technologies as part of Omdia’s SSD and HDD storage team. He provides comprehensive research data and forecasts on a host of important market signifiers, including industry shipments and revenue, average selling prices, and market share across vertical markets.
James started his career with chipmaking giants Intel and Micron as the lead on wafer-lever testing for NOR flash memory for eight years. He also spent six years with data storage solutions provider SanDisk | Western Digital as a principal product development engineer for enterprise SSDs. With in-depth understanding of SSD technologies and development processes, James provides sharp insights on the trends and transitions within the SSD and HDD storage market. He has a bachelor’s degree in electronic science and technology from Hangzhou Electronic Science & Technology University in China.
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Makoto Ferguson
Follow AnalystSenior Research Analyst
As part of Omdia’s memory and storage team, Makoto is responsible for providing research, analysis, and forecasting of DRAM and NAND memory for mobile and embedded applications, as well as providing coverage of the NOR flash market. Makoto’s main research focus is on memory in smartphones.
Makoto was a senior data analyst on the forecasting and data analysis team for over six years, where she managed, built, and launched products including smartphone, mobile PC (notebook and tablet), and desktop monitor models. Prior to joining Omdia (formerly IHS Markit) in 2014, Makoto spent eight years at Sony Electronics working in product marketing for digital camera and TV products. At Sony, she also covered market trends for point-of-sale data and gained experience in supply chain and sales strategic/promotional planning.
Makoto holds a bachelor’s degree in business administration and commerce from Chuo University in Tokyo, Japan. She is fluent in Chinese, Japanese, and English.
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