Eden Zoller

Chief Analyst

Eden Zoller leads the coverage of consumer AI, commerce, and data privacy at Omdia. Her focus is on service strategy, innovation, monetization, disruptive players, and future trends. Eden has been immersed in the digital economy for some 22 years, with a deep understanding of consumer service dynamics in mature and emerging markets. 

Recent initiatives driven by Eden include the development of an AI Assistant Benchmark and an AI Maturity Assessment Model for service providers. She also manages workshops, consulting projects, and surveys, providing tailored advice and market intelligence. Her expertise means she is a regular speaker at industry events such as Mobile World Congress, TM Forum, CTIA, MEF, MMA. She is a long-standing judge for the GSMA GLOMO Awards. Before joining Omdia, formerly Ovum, Eden was an editor and journalist with several respected industry titles, including the Financial Times. She holds post-graduate diplomas in economics, marketing, law, environmental studies, plus a Master of Arts in literature.   

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