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Ivy Sun

Senior Analyst, Physical Security

Ivy Sun focuses on smart building technologies research, covering markets such as connected hardware, software, connectivity, and services. She is also a recognized international speaker who has given several speeches at international conferences. 

Ivy has accumulated years of researching and consulting experience. Her major focus has been on the TMT domain since she started her career, including physical security and public safety, AI analytics, display technology, cloud, IoT, etc. She has participated in different types of projects on the consulting side, such as independent market research, strategy design, commercial due diligence, and competitive analysis. Prior to joining Omdia, she was an analyst at Corning and a marketing and research manager at Ping An Securities. Ivy holds a master’s degree from Peking University (China) and is based in Shenzhen, China.  


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