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Kerem Arsal

Senior Principal Analyst

Kerem Arsal is a Senior Principal Analyst in our Service Provider team, covering networked edge and assessing market opportunities and evolution of the value chain.

Kerem joined Omdia in August 2022 with vast experience in the industry, spanning roles as an analyst and a telco strategist for over more than a decade. Most recently, he led key projects at BT as a senior member of the corporate strategy team. His strategic and financial analysis, workshops, and recommendations to BT Group’s leadership covered a wide range of topics, including coopetition with hyperscalers, market consolidation and M&A options, net neutrality, go-to-market redesigns, incubation of digital products, and the implications of value chain evolution for BT. Before BT, Kerem led Analysys Mason’s Convergence Strategies and Mobile Services research programs. He holds a PhD in information systems from Boston University, where he was a lecturer of e-commerce and innovation management. Kerem is based in London.

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