Laxmareddy Vittalapuram

Senior Analyst Europe/Lead Analyst WIS Europe

Laxmareddy is a senior analyst in the Europe team at Omdia. His core focus is on tracking the growth of the mobile and fixed sectors across Western European markets.

He contributes country and company reports, case studies, M&A analysis, and opinion pieces covering key topics for major Western European countries. He also leads the Europe data team.

Before joining Omdia, formerly Ovum, in April 2014, Laxmareddy worked at Cross-Tab as an analyst, where he researched telecoms technologies, cloud, market intelligence, competitive intelligence, and business. He has also worked on various consulting assignments.

He holds a master's degree in business administration (specializing in telecoms management) and has a bachelor of engineering degree in electronics and communications from JNTU University, Hyderabad.