Patrick Horner

Practice Leader, Consumer Electronics

Patrick leads the team of analysts focused on consumer electronics. While they cover a broad area of all home electronics products, there is a particular emphasis on understanding the evolving television market. Uncovering the trends and market direction helps to deliver the insights to forge future strategic decision making.

After graduating from the Carlson School of Management at the University of Minnesota, Patrick began his career as a retail buyer for Target Corporation. After eight years in senior buying roles, he switched sides to sell for manufacturers at national accounts. He also completed an MBA in Marketing. Working for both Casio and Philips, he sold literally billions of dollars of product to Best Buy and Target. After working for many years in sales, he joined Casio’s Tokyo office of Research and Development. There, he developed product strategy and consulted directly with the senior executive team.