Key Insights from ISE 2024

The prevailing theme dominating CES 2024, the event known for showcasing the latest innovations in tech, was centered around AI, affirming its potential application across diverse industries, particularly within the technology sector. The advancements in AI semiconductor processing have paved the way for accelerated on-device AI deployment, extending beyond conventional devices such as smartphones, PCs, VR/AR headsets and TVs including home appliances and into automobiles. This widespread integration of AI technology into the realm of hyper-connected experiences propel its popularity to unprecedented levels, with a particular emphasis on entertainment avenues that offer ubiquitous content enjoyment and personalized solutions.

Conversely, at Integrated Systems Europe (ISE), a venerable 20-year-old audiovisual and systems integration exhibition held in early February, a diverse array of solutions for digital content production took the spotlight. These solutions empower users to consume CES-highlighted content seamlessly anywhere, challenging traditional film studio paradigms. Notably, the surge in popularity of Virtual Production (VP) solutions has found diverse verticals in education and corporate settings. The evolving landscape will, in essence, facilitate more cost-effective production of digital content through diverse methodologies and small-scale VP sets, thereby superseding the conventional functions of specialized studios. This transformation is poised to not only streamline the digital content creation process but also foster the widespread dissemination of digital content. 
The integration of offline and online education/meeting solutions witnessed a notable increase, with a simultaneous evolution in display technologies. 

Larger and wider LCDs, more transparent OLEDs, dynamically evolving innovative LEDs, and a substantial rise in energy-efficient ePaper products underscored the transformative trends observed at ISE 2024.

Against this backdrop, Omdia analysts have meticulously identified and analyzed nine pivotal trends from ISE 2024, homing in on both hardware and software aspects focusing on delineating the novel technologies and solutions that surfaced in the current year, and drawing insightful comparisons with the preceding year.

• Small scale virtual production
  Focus shifts to commercial opportunities in education and corporate verticals
• LED enhancements in efficiency and in quality
  No finer pixel pitch against 2023, but LED packaging technology of COB and MIP developed further on luminescence efficiency and energy consumption
• IFP moving in corporate & conference room applications
  Display vendors provide more options for different types and scales of workspaces targeted for greater efficiency in collaboration
• Standout collaborations with software solutions
  Microsoft and Google become ubiquitous across education and meeting room displays
• Significant increases of 21:9 wide displays
  Numerous LCD and fine pixel pitch LED displays for videoconferencing and hybrid work
• High brightness LED displays evolving into indoor use
  Fixed LED video display module products with energy saving functions aiming to replace LCD products
• Buzz of transparent display technology
  Transparent OLED and Micro LED in creative use cases
• Noteworthy surge in ePaper products reflecting a growing sustainability
  Efforts range from improvements in energy efficiency, including ePaper display
• Aesthetics matter upon hardware differentiation
  To avoid commoditization, vendors look to differentiate through appealing and sleek design

For more ISE2024 highlights recapped by the Omdia ProAV analyst team, please click here.

In addition, Omdia’s upcoming ProAV Vertical Solutions– Virtual Production, first vertical report planned in beginning of April 2024 focuses on in-depth research about overall Virtual Production covering the latest market’s ecosystem, trends, key vendors and route to market.

Omdia’s new Pro AV Vertical Solutions Spotlight Service provides professional display focused in-depth research across 8 key verticals. Each dedicated report provides a deeper view of trends, competitive dynamics, routes-to-market and accompanying technology innovation specific to applications.