The Xiaomi YU7 is the first mass produced vehicle to feature a PHUD system

Xiaomi has become the first automaker to bring a panoramic head-up display (PHUD) to mass production with its new YU7 electric SUV. In this analysis, Omdia’s Wray Wang explores how PHUD compares to AR HUD systems, its cost and ergonomic advantages, and the market outlook for this emerging in-vehicle display technology.

Key findings

• The Xiaomi YU7 is the first mass-produced vehicle to feature a panoramic head-up display (PHUD) system, using three 11.98 inch LTPS LCDs with Mini LED backlighting.
• PHUD’s single-mirror, reflection-based optics simplify manufacturing and reduce costs compared with augmented reality (AR) HUD, while Mini LED combined with a black-band design performs better than AR HUD in bright conditions.
• Eliminating a separate remote display reduces BOM cost by about 40% and lowers eye shift fatigue by reducing the downward glance angle from 30° to 15°.
• With limited current deployments, PHUD shipments are conservatively forecast to grow from 0.5 million units in 2025 to 6.4 million by 2029, depending on further reliability and user acceptance validation.

On May 22, 2025, Xiaomi held its “Human × Car × Home” ecosystem launch event, where it officially introduced the all-new electric SUV, YU7. This model is notable for being the industry’s first mass-production vehicle equipped with a PHUD system, branded as Xiaomi HyperVision. The introduction of the YU7 garnered significant attention, marking a significant milestone in the development of PHUD technology as it transitioned from proof-of-concept to large-scale production.
Figure 1: The interior of Xiaomi YU7

Source: Xiaomi

At the core of HyperVision are three 11.98-inch LTPS LCD panels produced by CSOT, paired with a Mini LED backlight assembly that can produce up to 11,000 nits of on-screen brightness. This significantly improves visibility in bright ambient light conditions. A continuous "black band" projection area extends along the lower edge of the windshield between the A-pillars. This area is further enhanced by nano-scale optical coatings and distortion-correction algorithms, which increase contrast by over 40% compared with traditional OLED or LCD screens, while keeping geometric distortion below 1%. The entire system is supplied by ADAYO.

Compared with augmented reality heads-up display (AR HUD) solutions that use waveguides or free-form prisms for multi-focal-plane overlays, PHUD’s single-mirror, reflection-based optics simplify manufacturing and lower costs. Its Mini LED plus black band design also offers better contrast and brightness than most AR HUDs in direct midday sunlight. 

In contrast to traditional remote dashboard displays, PHUD eliminates the need for a dedicated screen and mounting bracket, resulting in a roughly 40 percent reduction in bill of materials (BOM) costs. Additionally, it decreases the instrument-cluster visor depth from a 30° downward glance to just 15°, which minimizes driver eye movement fatigue and provides more space on the dashboard for future gesture or AR interfaces.

Figure 2: PHUD solutions by various makers

Source: Omdia analyst photo, Auto Shanghai 2025

While OEMs and Tier 1 suppliers, such as BMW, ADAYO, BOE, NewVision, Desay SV, Valeo, and Continental, are actively exploring research and development (R&D) or conducting concept trials for PHUD, only a limited number of production vehicles currently feature this technology. The validation of system reliability and user acceptance is still ongoing. 

Given the current pace of deployment and the time required for consumers to adapt to new human-machine interfaces, Omdia provides a conservative shipment forecast: approximately 0.5 million PHUD units in 2025, with annual growth exceeding 50 percent through 2026-2028, ultimately reaching about 6.4 million units by 2029.

Figure 3: PHUD panel shipments

Source: Omdia

With the YU7, Xiaomi has established a solid foundation for PHUD’s next commercial phase. Whether PHUD will take on a primary HMI role, alongside AR HUD, and compete with instrument cluster displays and remote screens will depend on three critical factors: technological maturity, cost control, and user experience.