Many brands are joining forces with brand music specialists to fine-tune their offerings, and this music-for-business space is proving attractive enough to entice big hitter Apple Music to enter the fray, along with other players.
OM011199
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
Brands partnering with music specialists to get closer to consumers
An error occured. Please try again later
You are now following this Analyst
You unfollowed this Analyst
The Analyst Team
Simon Dyson
Follow AnalystSenior Principal Analyst, Music and Digital Audio
At Omdia, Simon edits the industry newsletter, Music & Copyright. He also provides a wealth of insight and information including research, data, trackers, and forecasts.
Prior to joining Omdia, Simon had a lengthy career in the music industry, after which he returned to education and then worked for a specialist music research agency for three years. His extensive music industry knowledge covers all sectors of the industry with a particular interest in recorded music and publishing, as well as royalties and music-related intellectual property issues. Simon has worked for Omdia, formerly Ovum and Informa Telecoms and Media, since 2000. His knowledge of the music industry was gained through performance, management, and record company ownership. He holds a Bachelor of Science in media studies.
More Content By Simon DysonBecome A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.