In-depth analysis of the global adoption of 155 sub-brands by mobile service providers. Covers market overview, financial and strategic benefits, industry best practice, and outlook.
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Multi-Brand Strategy: A Shift in Global Service Provider Customer Segmentation
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The Analyst Team
Julia Schindler
Follow AnalystPrincipal Analyst, Strategy
Julia is a principal analyst in Omdia’s Service Provider Strategy team, where she analyzes key developments and strategic opportunities in the telecom industry. She leads Omdia’s research on telecom sub-brands and operators’ multi-brand strategies, providing valuable insights into how companies position themselves in competitive markets. Her expertise extends to producing country and company profiles for Germany and Switzerland, along with developing forecasts and data for the World Cellular Information Series and World Broadband Information Series. She joined Ovum, now Omdia, in 2019. Julia holds a master’s degree in marketing and business analysis from the University of Edinburgh in the UK and a bachelor’s degree in international business from Hannover University of Applied Sciences and Arts in Germany.
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Dario Talmesio
Follow AnalystResearch Director, Service Provider Strategy & Regulation
Dario is Omdia’s global research director for service provider strategy and service provider market regulation. With 20 years’ experience in the telecommunications and wireless industry, Dario leads research on various topics, including telecom business transformation, 5G and beyond, and telco-hyperscale relationship and regulation. He also handles several strategic and tactical topics for service providers.
He is a member of the advisory board for numerous industry events. Dario is also a renowned keynote speaker at C-level, industry-leading events, including 5G World, Network X, eSIM Congress, 6G Symposium, and MVNO World. Prior to joining Omdia (formerly Ovum), Dario worked for the Economist Intelligence Unit and Yankee Group. Dario holds a degree in business and economics from Università Cattolica del Sacro Cuore, known as Catholic University of Milan, and a master’s degree in applied social and market research from University of Westminster, London.
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