As part of Omdia’s service provider markets team, Julia covers the German-speaking and Central and Eastern Europe (CEE) markets. Her research areas include communications service provider (CSP) strategies for mobile, fixed, pay TV, and over-the-top (OTT) services.
Julia’s strong analytical background contributes to her skill in writing country and company profiles on key European markets and local service providers, updating forecasts, and collecting data. She also researches the strategic shift of CSPs toward a multi-brand strategy. Prior to joining Omdia (formerly Ovum) in 2019, she worked in quantitative market research roles for audio manufacturer Sennheiser and market research agency Kantar. Julia holds a Master of Science in marketing and business analysis from the University of Edinburgh (UK) and a Bachelor of Science in international business from Hannover University of Applied Sciences and Arts (Germany).