Apple’s new media bundles bolster its strategy to use owned content services to improve device retention and uptake. Apple’s packages resemble Amazon’s successful bundling but with distinct strategic differences and new challenges.
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New Apple media bundles make it one of few trying to adequately emulate Amazon
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The Analyst Team
Max Signorelli
Follow AnalystPrincipal Analyst, Media & Entertainment
Max Signorelli is a principal analyst for the Media & Entertainment team at Omdia and is product lead for Omdia’s Consumer Research – Devices, Media & Usage Spotlight Service.
Max’s research builds on Omdia’s syndicated consumer survey to monitor and rationalise market traits and consumer profiles as well as track real, cross-platform usage of services and devices with time. Max specializes in global video markets with regional expertise in EMEA, covering markets both developed and emerging through in-depth strategy analysis and contextualising of local and international video players. Max joined the company and industry in 2017 after earning his Bachelor of Science in physics from Imperial College London, United Kingdom.
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