Analysis of the market trends behind the numbers in the App Ecosystems Forecast: 2020–25, including the impact of the COVID-19 pandemic on app store user spend and of Apple's imminent IDFA rule changes on the in-app advertising market.
OM014016
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App Ecosystems Forecast: 2020–25
Data / 24 Dec 2020 / Guillermo Escofet
Covers app downloads and revenue (app store-transacted end-user spend and in-app ad). Data is split by ecosystem (Apple App Store, Google Play, Others) and app (gaming vs. nongaming) and is broken out into 67 countries and eight regions.
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These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
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