Media & Entertainment Viewpoint Spending Database

Max Signorelli

Principal Analyst, Media & Entertainment

Max Signorelli is a principal analyst for the Media & Entertainment team at Omdia and is product lead for Omdia’s Consumer Research – Devices, Media & Usage Spotlight Service.

Max’s research builds on Omdia’s syndicated consumer survey to monitor and rationalise market traits and consumer profiles as well as track real, cross-platform usage of services and devices with time. Max specializes in global video markets with regional expertise in EMEA, covering markets both developed and emerging through in-depth strategy analysis and contextualising of local and international video players. Max joined the company and industry in 2017 after earning his Bachelor of Science in physics from Imperial College London, United Kingdom.

George Jijiashvili

Senior Principal Analyst, Games

George leads research into video games and augmented reality (AR) and virtual reality (VR) hardware and content. As a member of Omdia’s games, music, and consumer AI team, he produces insight into his research areas through regular reports, market sizing, and forecasting.

Based in London, George focuses on areas including the video game market, cloud gaming, subscription services, AR/VR, and wearable technology. He is a regular speaker at major technology exhibitions and is a respected industry commentator, regularly quoted in mainstream publications. Prior to joining Omdia in 2019, George worked as a senior analyst at CCS Insight for six years. He holds a degree in international business with Russian from the University of Westminster

Simon Dyson

Senior Principal Analyst, Music and Digital Audio

At Omdia, Simon edits the industry newsletter, Music & Copyright. He also provides a wealth of insight and information including research, data, trackers, and forecasts.

Prior to joining Omdia, Simon had a lengthy career in the music industry, after which he returned to education and then worked for a specialist music research agency for three years. His extensive music industry knowledge covers all sectors of the industry with a particular interest in recorded music and publishing, as well as royalties and music-related intellectual property issues. Simon has worked for Omdia, formerly Ovum and Informa Telecoms and Media, since 2000. His knowledge of the music industry was gained through performance, management, and record company ownership. He holds a Bachelor of Science in media studies.  

David Hancock

Chief Analyst, Media and Entertainment

David is a leading expert on the global film and cinema market and played a fundamental role in the conversion of cinemas to digital projection and distribution technology over the past decade. Leading Omdia’s cinema team, he has set up the cinema intelligence service and the premium cinema service, most recently. 

David has authored reports on the cinema market and participated in consultancy projects. He specializes in new business models, market sizing and valuation, competitor analysis and benchmarking, strategic roadmaps, due diligence, and market analyses. 

Since 2015, David is the President of the European Digital Cinema Forum and often contributes to media regarding the film industry. Prior to joining Omdia (formerly IHS Markit), David was as a research consultant at IDATE DigiWorld and a senior executive with Eurimages. 

He holds a Bachelor of Arts (Hons.) in business studies and French from Leeds Beckett University in the UK and studied at the Brest Business School in France.