In January, Salesforce announced its new product, Loyalty Management, a cross-industry, end-to-end platform intended to enable B2B and B2C companies to deliver differentiated program value through innovative and experiential offerings, as well as to drive member engagement in an intelligent and integrated ecosystem.
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Salesforce’s Loyalty Management platform enables next-generation customer loyalty
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The Analyst Team
Mila D'Antonio
Follow AnalystPrincipal Analyst, Customer Engagement
Mila D’Antonio is a principal analyst on Omdia’s Customer Engagement team where she focuses on enterprise applications that enable personalized and connected customer engagement. Mila analyzes key developments in customer engagement applications and emerging tech that improve customer interactions and enable personalized, relevant engagements. That includes research on customer engagement platforms, customer data platforms, customer journey orchestration, and conversational AI.
Prior to joining Omdia, formerly Ovum, in 2017, Mila worked as editor-in-chief at 1to1 Media. In addition, she holds a degree from the University of Pittsburgh where she studied English, journalism, and political science.
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