Poor market performance led Telstra to discontinue its smart home offering in December 2020. The company offered customers the option of a refund for eligible smart home products or to fully migrate to Google Nest devices and services.
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Telstra Smart Home market exit shows once more that telcos need to push the envelope to thrive
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The Analyst Team
Mariana Zamoszczyk
Follow AnalystPrincipal Analyst, Digital Consumer Operator Strategy Services
As part of Omdia’s Service Providers team, Mariana Zamoszczyk specializes in the evolving digital consumer operator landscape, with expertise in high-growth value-added services beyond traditional communications. Her strategic insights into smart home solutions, cybersecurity, and e-health and well-being help service providers identify market opportunities and develop differentiated go-to-market strategies.
Mariana joined Omdia in March 2016. Previously, she worked for BT Global Services, leading the Latin American Insight & Analytics team and carrying out competitor and customer intelligence, among other research and sales support activities. Prior to BT, Mariana worked for IDC and Frost & Sullivan.
Mariana holds a master’s degree in political economy from the University of Sheffield and a bachelor’s degree in economics from the University of Buenos Aires.
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