This tracker analyzes the global penetration and adoption of sub-brands and digital brands by mobile network operators.
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Global Mobile Sub-Brand and Digital Brand Tracker by Country – 2021
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Multi-Brand Strategy: A Shift in Global Service Provider Customer Segmentation
Report / 25 Sep 2020 / Julia Schindler
In-depth analysis of the global adoption of 155 sub-brands by mobile service providers. Covers market overview, financial and strategic benefits, industry best practice, and outlook.
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Global Mobile Sub-Brand Tracker by Country and digital brand tracker 2020
Data / 29 Jul 2020 / Julia Schindler
This spreadsheet tracks the global penetration and adoption of sub-brands by mobile network operators. It gives insights into sub-brands by country, region, sub-region, target group, and operations while highlighting the operator groups which have adopted a multi-brand strategy. This tracker is supported by a report published on Omdia’s Knowledge Centre that includes additional analysis.
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The Analyst Team
Julia Schindler
Follow AnalystPrincipal Analyst, Strategy
Julia is a principal analyst in Omdia’s Service Provider Strategy team, where she analyzes key developments and strategic opportunities in the telecom industry. She leads Omdia’s research on telecom sub-brands and operators’ multi-brand strategies, providing valuable insights into how companies position themselves in competitive markets. Her expertise extends to producing country and company profiles for Germany and Switzerland, along with developing forecasts and data for the World Cellular Information Series and World Broadband Information Series. She joined Ovum, now Omdia, in 2019. Julia holds a master’s degree in marketing and business analysis from the University of Edinburgh in the UK and a bachelor’s degree in international business from Hannover University of Applied Sciences and Arts in Germany.
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