Netflix is already a games company. This report asks in what ways Netflix could deepen its role. There are many avenues of prospective involvement for the company to explore, 15 in total, 3 of which we deep-dive into.
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The Games of Netflix
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The Analyst Team
Steven Bailey
Follow AnalystPrincipal Analyst, Video Games
Steve specializes in the online PC gaming market, virtual worlds, online consoles, as well as casual, browser-based, and social gaming.
He also provides consultancy services for major international clients and general games intelligence service work. Steve focuses on subscription and micro-transaction markets in the West as well as in emerging gaming sectors.
Prior to joining Omdia, Steve had an accomplished career in games journalism in a variety of magazine roles, including as editor of a TV-based games portal. Most notably, he lent his distinctive voice as a freelance writer to Edge, the influential games periodical. Over the six years of his career as a writer, Steve published several thousand published pages of video game content within the specialist press.
Steve attended Cardiff University in Wales, completing a PhD in mathematics with an emphasis on numerical analysis and multivariate calculus.
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George Jijiashvili
Follow AnalystSenior Principal Analyst, Games
George leads research into video games and augmented reality (AR) and virtual reality (VR) hardware and content. As a member of Omdia’s games, music, and consumer AI team, he produces insight into his research areas through regular reports, market sizing, and forecasting.
Based in London, George focuses on areas including the video game market, cloud gaming, subscription services, AR/VR, and wearable technology. He is a regular speaker at major technology exhibitions and is a respected industry commentator, regularly quoted in mainstream publications. Prior to joining Omdia in 2019, George worked as a senior analyst at CCS Insight for six years. He holds a degree in international business with Russian from the University of Westminster
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