The relationship between online video and classic pay TV will evolve in 2022. The rise of new D2C players and growing demands from mobile-first consumers mean traditional TV players must be prepared to adapt for success.
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2022 Trends to Watch: TV and Online Video Superthemes
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The Analyst Team
Adam Thomas
Follow AnalystSenior Principal Analyst, TV, Video and Advertising
As part of the media and entertainment research practice, Adam is responsible for overseeing the World Television Information Service (WTVIS) spotlight product and its Media & Entertainment Viewpoint service.
Adam joined Omdia in 2000 after serving as a senior media analyst at Market Tracking International. His primary area of focus for the past 20 years has been the traditional TV sector. He has written analyses and produced data and forecasts for all sectors of the traditional TV business, including the pay TV platforms of cable, satellite, IPTV, and DTT. Adam holds a degree in communications from London Guildhall University.
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