After a quiet start for its Star content brand, a new Disney+ advertising campaign aims to highlight the greater range of content available on the service ahead of the next wave of territory launches in summer 2022.
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Disney+ shifts international focus ahead of summer 2022 expansion
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The Analyst Team
Matthew Evenson
Follow AnalystSenior Analyst, Media and Entertainment
Matthew covers the pay-TV and online video markets in Eastern Europe, tracking major companies and key developments in the region. He also has a research interest in company content strategies and has previously written reports on global streaming services, television formats, and M&A activity in the UK.
Prior to joining Omdia, Matthew worked as an analyst for Broadcast Intelligence and previously worked on scripted television productions in the UK. He holds a Bachelor of Science (Hons.) in cell biology from Durham University and a master’s degree in forensic science from University of Central Lancashire (UCLAN).
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