Offering converged service providers a lower-cost option to extend broadband reach, and mobile-only players a route into fixed and bundled offerings, 5G FWA is an exciting technology with diverse GTM options, analyzed in this report.
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5G FWA Go-To-Market Strategies – 2022
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Mobile & Broadband Pricing Tracker – 2H21
Data / 10 Feb 2022 / Nicole McCormick
This tracker captures mobile and fixed bundled pricing plans, with data from new partner Tarifica. Since 5G launched globally in 2Q19, the average price of mobile plans (30-day) has increased in the US, Saudi Arabia, and Germany to 4Q21.
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Quality of experience has become a key consumer priority and is set to drive growth in gigabit broadband services in the coming year. Fiber will play a key role as the technology of choice for gigabit delivery.
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Consumer 5G Fixed Wireless Strategies, Pricing, and Marketing
Report / 07 Jun 2021 / Nicole McCormick
There are numerous reasons why telcos commercialize 5G FWA; rationales such as FWA as a 5G competitive play to cable and fiber, xDSL replacement, fiber extension (where it is too expensive to deploy FTTP), and cheaper rural alternative.
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Service Provider Strategies For The Gigabit Age
Report / 02 Jul 2021 / Peter Boyland
Gigabit broadband speeds are becoming more widespread, as COVID-19 lockdowns have accelerated demand for fast, reliable connectivity. This report examines gigabit network options, go-to-market strategies, and potential return on investment.
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Broadband ARPU Growth Strategies
Report / 17 Sep 2021 / Peter Boyland
The COVID-19 pandemic has led to an increase in broadband ARPU in many markets. This report examines service provider strategies to ensure this trend continues, examining innovative bundling, content, brand perception, and quality of experience.
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Broadband Pricing Interactive Tracker – 2021
Data / 09 Aug 2021 / Nicole McCormick
It is a resource-intensive exercise to keep mobile and fixed broadband tariffs competitive and compelling. This pricing tracker provides a view of the latest pricing patterns and trends in different segments for Omdia’s 20 Tier 1 markets.
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The Analyst Team
Nicole McCormick
Follow AnalystChief Analyst, Digital Consumer Services, APAC
Nicole McCormick is Chief Analyst of 5G and Broadband. Her focus is consumer monetization and upsell strategies through tiered pricing techniques and service differentiation. To do this, she asks, “Where is the new money?” from advanced network technologies, gigabit broadband, 5G Advanced, and 5G Standalone. As today’s monetization is also about churn retention, McCormick also looks at how operators can increase consumer stickiness through loyalty programs and initiatives. Her remit also includes 5G FWA innovation and upsell.
She has over 25 years of experience covering the mobile and fixed broadband sectors. Based in Australia, Nicole is a regular presenter and moderator at industry conferences in the region.
More Content By Nicole McCormick
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These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
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