5G buckets of "50GB or less" constitute 56% of Omdia’s 1,671 tracked 5G plans at end-1Q22, compared with 50% two years ago, due to an increase in plans from emerging markets, MVNOs, and sub-brands where data allowances tend to be smaller.
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5G Consumer Broadband Pricing Report – 1Q22
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The Analyst Team
Nicole McCormick
Follow AnalystChief Analyst, Digital Consumer Services, APAC
Nicole McCormick is Chief Analyst of 5G and Broadband. Her focus is consumer monetization and upsell strategies through tiered pricing techniques and service differentiation. To do this, she asks, “Where is the new money?” from advanced network technologies, gigabit broadband, 5G Advanced, and 5G Standalone. As today’s monetization is also about churn retention, McCormick also looks at how operators can increase consumer stickiness through loyalty programs and initiatives. Her remit also includes 5G FWA innovation and upsell.
She has over 25 years of experience covering the mobile and fixed broadband sectors. Based in Australia, Nicole is a regular presenter and moderator at industry conferences in the region.
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