Provides insights to telcos around the opportunity to sell ICT services to SMEs as a single ICT bundle. Captures data such as operator names, bundle types, bundle descriptions, types of services, prices, and more.
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SME Bundle Tracker – 2H21 Data
Data / 10 May 2022 / Hwee-Xian Tan
This tracker offers service providers insights on the opportunity to sell digital services to SMEs as an ICT bundle. The spreadsheet summarizes the bundle deals with data such as provider names, bundle types, bundle descriptions, types of services, prices, and more.
SME Bundle Tracker – 1H21 Report
Report / 25 Oct 2021 / Hwee-Xian Tan
This report is the companion of the SME Bundle Tracker – 1H21. It looks at how telcos and FSI providers are keeping the bundle innovative to improve their approach to SMEs and highlights some of the best practices in SME bundling.
SME Bundle Tracker – 1H21
Data / 28 Sep 2021 / Hwee-Xian Tan
This tracker supplies service providers with insights on the opportunity to sell digital services to SMEs as an ICT bundle. It captures data such as provider names, bundle types, bundle descriptions, types of services, prices, and more.
2022 Trends to Watch: SoHo and SME Services
Report / 21 Dec 2021 / Hwee-Xian Tan
The year 2022 will put SMEs on the path to recovery after two years of the global COVID-19 crisis. This report offers insights for service providers interested in taking advantage of market transformations developing in the SME market.
SME Bundle Tracker – 2H21 Analysis
Report / 13 Jul 2022 / Hwee-Xian Tan
This report is the companion of the 2H21 SME Bundle Tracker. It looks at how CSPs are keeping the bundle innovative and relevant to improve their approach to SMEs and highlights best practices.
The Analyst Team

Hwee-Xian Tan
Follow AnalystSenior Analyst
Hwee-Xian is a senior analyst with Omdia’s service provider enterprise and wholesale service team. He focuses on the SoHo and SME intelligence services, providing analysis and data to help service providers benefit from market opportunities, and general trend analysis in the Asian ICT services market.
Before joining Omdia (formerly Ovum), Hwee-Xian was a senior analyst for IDC’s Asia/Pacific telecoms group, where he led telecoms services, managed services, unified communications, and collaboration trackers for a broad portfolio of customers across the region. His responsibilities included delivering innovative customized research, project management, and presales product marketing on telecoms operators and infrastructure vendors. Hwee-Xian holds a bachelor’s degree in human ecology and a master’s degree in business administration. He is based in Kuala Lumpur, Malaysia.
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Amni Abdul Ghapar
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Amni is a research analyst in Omdia’s research operations team. Amni assists in providing research and analysis support for various research products in service providers and the IoT market.
In particular, she tracks telco news from third-tier countries and records SME bundles from enterprises. She also oversees the telecom IT contracts database and produces reports on IoT applications; she is also familiar with the smart cities market.
Prior to joining Omdia, formerly IHS Technology, Amni was a graduate trainee in Celcom Axiata. Amni holds a bachelor’s degree in business economics from Aberystwyth University, UK.
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These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
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