Operators that raise mobile tariffs at least in line with inflation will see higher mobile service revenue and even better ARPU growth. In the best circumstances, revenue growth will exceed the inflation rate. However, revenue growth can be offset by churn.
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Cost-of-Living Crisis: Impact on Consumer Mobile
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The Analyst Team
Nicole McCormick
Follow AnalystChief Analyst, Digital Consumer Services, APAC
Nicole McCormick is Chief Analyst of 5G and Broadband. Her focus is consumer monetization and upsell strategies through tiered pricing techniques and service differentiation. To do this, she asks, “Where is the new money?” from advanced network technologies, gigabit broadband, 5G Advanced, and 5G Standalone. As today’s monetization is also about churn retention, McCormick also looks at how operators can increase consumer stickiness through loyalty programs and initiatives. Her remit also includes 5G FWA innovation and upsell.
She has over 25 years of experience covering the mobile and fixed broadband sectors. Based in Australia, Nicole is a regular presenter and moderator at industry conferences in the region.
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Sonia Agnese
Follow AnalystSenior Principal Analyst – Latin America Service Providers Markets
Sonia is a Senior Principal Analyst, bringing over 25 years of experience in the Telecommunications, Media, and Technology (TMT) industry. She is a recognized expert in telecom strategy, market research, public policy, regulation, and consulting, with a particular focus on Latin America. Sonia closely tracks global telecom trends and developments, providing insights that bridge international perspectives with Latin America regional realities. She is a frequent speaker at leading industry events.
Before joining Omdia in 2014, she was responsible for regulatory evolution and strategy for the Telecom Argentina Group. She previously worked as a senior consultant at Arthur Andersen and at Deloitte.
She holds an Honours degree in Accounting and Economics and an MBA from CEMA University in Buenos Aires. Sonia is professor of the Digital Economy Regulation executive program of UTDT and honorary professor at post-graduate programs in key universities and telecommunications programs in Argentina.
She is a judge for the GSMA GLOMO Awards and a founding member of @ChicasTicLatam, a regional networking community focused in promoting women’s leadership in the ICT sector across Latin America.
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