This report analyses telco "offence" and "defense" 5G FWA strategies in the US and Australia. Offence players are targeting new growth, with defensive measures more designed to protect and grow existing mobile/fiber assets.
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US and Australia Global 5G FWA Strategies – Offense or Defence?
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The Analyst Team
Nicole McCormick
Follow AnalystChief Analyst, Digital Consumer Services, APAC
Nicole McCormick is Chief Analyst of 5G and Broadband. Her focus is consumer monetization and upsell strategies through tiered pricing techniques and service differentiation. To do this, she asks, “Where is the new money?” from advanced network technologies, gigabit broadband, 5G Advanced, and 5G Standalone. As today’s monetization is also about churn retention, McCormick also looks at how operators can increase consumer stickiness through loyalty programs and initiatives. Her remit also includes 5G FWA innovation and upsell.
She has over 25 years of experience covering the mobile and fixed broadband sectors. Based in Australia, Nicole is a regular presenter and moderator at industry conferences in the region.
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Stephen Myers
Follow AnalystPrincipal Analyst, Strategy & Regulation
As part of Omdia’s service provider strategy and regulation team, Stephen supports service providers with insights into technology-driven strategic opportunities and developments in the regulatory landscape.
Stephen started out in the company as a consultant working with a broad range of leading Asia Pacific service providers and vendors to address technology, competitive, regulatory, and strategic challenges.
Prior to joining Omdia in 2016, Stephen worked in industry, where, for over six years, he played a senior role in the development of the Australian national broadband network (NBN), working in strategy, product, and regulatory teams. Stephen has also worked as an equity research analyst, providing investment advice on the sector for global investors.
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