This report is the companion for Omdia's Broadband Bundle Subscription Forecast: 2022–27. It highlights the key predictions from the bundling forecast and looks at how operators are keeping the fixed broadband bundle relevant.
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Broadband Bundle Subscription Forecast Report: 2022–27
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Broadband Bundle Subscription Forecast – 2022–27
Data / 21 Dec 2022 / Alzbeta Fellenbaum
Household penetration of total consumer fixed broadband subscriptions sold as part of bundles will rise from 46% in 2022 to 49% in 2027. In absolute terms, this is an increase from 1.03 billion in 2022 to 1.19 billion in 2027.
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The Analyst Team
Alzbeta Fellenbaum
Follow AnalystPractice Leader, Service Provider - Consumer
Alzbeta Fellenbaum is the Practice Leader for Omdia’s Service Provider – Consumer research covering consumer broadband data and bundling trends as well as monetization strategies for telco digital retail services.
Alzbeta has over a decade of experience in the telecoms sector, delivering strategic research and consulting projects such as the Broadband Coverage in Europe project for the European Commission. Previously, Alzbeta was a principal analyst and research manager at IHS Markit and a member of the service providers and platforms team. Prior to joining IHS Markit in 2012, Alzbeta was an audience research and market insights coordinator for Radio Free Europe/Radio Liberty in Prague, Czech Republic. Alzbeta holds a Master of Arts in international relations and American studies from Charles University in Prague and has studied at the University of Miami and Georgetown University.
Nicole McCormick
Follow AnalystChief Analyst, Digital Consumer Services, APAC
Nicole McCormick is Chief Analyst of 5G and Broadband. Her focus is consumer monetization and upsell strategies through tiered pricing techniques and service differentiation. To do this, she asks, “Where is the new money?” from advanced network technologies, gigabit broadband, 5G Advanced, and 5G Standalone. As today’s monetization is also about churn retention, McCormick also looks at how operators can increase consumer stickiness through loyalty programs and initiatives. Her remit also includes 5G FWA innovation and upsell.
She has over 25 years of experience covering the mobile and fixed broadband sectors. Based in Australia, Nicole is a regular presenter and moderator at industry conferences in the region.
More Content By Nicole McCormick
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