Despite online video subscription numbers still growing at a reasonable rate, there have been several developments during 2022 that indicate a changing mindset among major industry players.
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Not quite an “annus horribilis” but 2022 saw video streaming lose some of its luster
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Pay-TV and Online Video Report: Global – 2022
Report / 16 Jun 2022 / Adam Thomas
The Pay TV & Online Video Report provides in-depth insight into the pay TV and online subscription video markets of the region. It includes comprehensive market-sizing data and detailed analysis of the key trends shaping the industry, including growth drivers and inhibitors, evolving business models, and content strategies. Example Analysis: Global pay-TV subscriptions rose by 0.6% in 2021, while online video subscriptions grew 17.7%. Omdia forecasts 2 billion online video subscriptions and a further 1 billion for pay TV in 2027: the global combined total will top 3 billion.
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The Analyst Team
Adam Thomas
Follow AnalystSenior Principal Analyst, TV, Video and Advertising
As part of the media and entertainment research practice, Adam is responsible for overseeing the World Television Information Service (WTVIS) spotlight product and its Media & Entertainment Viewpoint service.
Adam joined Omdia in 2000 after serving as a senior media analyst at Market Tracking International. His primary area of focus for the past 20 years has been the traditional TV sector. He has written analyses and produced data and forecasts for all sectors of the traditional TV business, including the pay TV platforms of cable, satellite, IPTV, and DTT. Adam holds a degree in communications from London Guildhall University.
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