Cisco recently outlined three initiatives that include offensive and defensive motions that will decide the outcome of its Collaboration Business Unit—its relevance in the market and if it remains financially attractive to the organization.
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Webex by Cisco: three offensive and defensive go-to-market motions
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Market Landscape: Unified Communications and Collaboration
Report / 20 Oct 2022 / Tim Banting
This report explores the unified communication and collaboration market’s key trends, drivers, the competitive forces at work, and the attractiveness of this segment from the perspectives of vendors and partners.
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The Analyst Team
Brent Kelly
Follow AnalystPrincipal Analyst, Digital Workplace
Brent Kelly is a principal analyst for unified communication and collaboration within Omdia’s Digital Workplace team.
Since 1998, Brent has been the principal analyst at KelCor, Inc., where he provided strategy and counsel to CxOs, investment analysts, VCs, technology policy executives, sell-side firms, and technology buyers. He also provided full-time consultancy to Wainhouse Research and Constellation Research. With a PhD in chemical engineering, Brent has a strong data background in numerical methods and applied artificial intelligence with significant experience developing IoT and AI solutions.
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