This report draws on the In-Game Advertising Market Database to examine the key trends in the in-game advertising market across mobile, PC, and console.
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In-Game Advertising Market Report – 2022
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In-Game Advertising Market Database
Data / 03 Nov 2022 / Liam Deane
This database tracks revenue from in-game advertising in mobile, PC, and console games. It includes historic data from 2018 to present together with forecasts to 2027, split by device, advertising format, and geography.
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As Admix pivots to Web3, is there still a future for in-game advertising?
Analyst Opinion / 23 Jun 2022 / Liam Deane
Admix, a leading provider of in-game ad tech, has shaken up the market by a merger with Landvault and committing to a Web3-based vision for the company. But there are still good reasons for optimism about the future of in-game advertising.
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In-Game Advertising, part 1- Introduction & Market Status - 2020
Report / 24 Jul 2020 / Matthew Bailey
In this opening part of Omdia’s in-game advertising series, we focus on setting the scene of the in-game advertising landscape, identifying key current issues and trends in the space, and how and why they are making in-game advertising an additional revenue stream that developers and publishers can ill afford to ignore.
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In-Game Advertising, part 2 - Mobile Market Dynamics - 2020
Report / 24 Jul 2020 / Matthew Bailey
In this second part of Omdia’s in-game advertising series of reports, we assess the ways in which mobile in-game ads are adapting to create greater value for consumers, publishers, and advertisers, and identify how players across the games ecosystem can position themselves to benefit from these movements.
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In-Game Advertising, part 3 - Native In-Game Market Dynamics - 2020
Report / 24 Jul 2020 / Matthew Bailey
In this third part of Omdia’s in-game advertising series of reports, we assess the technology advances facilitating the introduction of new types of native in-game ads, look at the advantages and disadvantages of this new breed of in-game advertising, and identify the leading companies that are currently driving innovation in this space.
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In-Game Advertising, part 4 - The Future - 2020
Report / 24 Jul 2020 / Matthew Bailey
In this final entry in Omdia’s in-game advertising series of reports, we assess the future trajectory of the space, and evaluate how players across the games value chain – from developers and publishers to platform owners and ad technology vendors – should position themselves to capitalize.
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The Analyst Team
Liam Deane
Follow AnalystPrincipal Analyst
Liam leads Omdia’s games tech coverage with his research focusing on the technology and services that power the video games market, and exploring the B2B value chain connecting games development to service providers to consumers.
Prior to joining Omdia, Liam worked at Irdeto, a digital platform security company and owner of Denuvo, a leading provider of security technology to the games industry, where he advised senior management and product teams on market trends and strategy. Before that, he worked as an analyst covering the video games and broader digital media market at Ovum, one of Omdia’s predecessors. Liam holds a master’s degree in philosophy from UCL, and with a background spanning both analyst research and first-hand industry experience, Liam has a unique blend of experience informing his work analyzing the complex games industry ecosystem.
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