Overview of the TV & video market in 1Q23, with a particular focus on the outlook for SVOD. Growth is likely to decelerate through 2027. A key trend will be loss of market share for the top three services, both globally and regionally.
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Global Online Video: 1Q23 Sector Snapshot
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TV & Online Video Intelligence Database
Data / 27 Jan 2026 / Irina Kornilova
This is the flagship database of the TV & Online Video Intelligence Service. It provides comprehensive regularly updated data and forecasts for subscriptions, transactions, revenues and ARPU for all the key players operating through traditional and online platforms across all business models. The data is updated continuously. Historical and five-year forecasts are provided for each metric, in both pivot and source table formats. The database covers 90 markets.
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Online Video Intelligence Database
Data / 26 Jan 2026 / Irina Kornilova
This database includes the online video data from the TV & Online Video Database along with additional detail. Specifically, it additionally includes free trial estimates by market and multi-screen estimates by operator and market.
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The Analyst Team
Tony Gunnarsson
Follow AnalystPrincipal Analyst, TV, Video & Advertising
As part of Omdia's media and entertainment team, Tony Gunnarsson covers the global online video sector, with a specific interest in direct-to-consumer video services, across both subscription and transactional video, as well as online video aggregation.
His main research interests are in the premium, paid-for subscription online video (SVOD). Tony provides analysis of the key developments in the global online video market, consumer insights, and business intelligence. He also writes on adjacent developments in the broader TV and home entertainment market, including the emergence of AVOD services as a vehicle for premium content. Prior to joining Informa Tech (now Omida), formerly Ovum, in 2014, Tony worked as a senior analyst at IHS Markit, formerly IHS Screen Digest. He holds a master’s degree in imperial and commonwealth history from King’s College London.
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