Ericsson is going down-market to bolster its enterprise revenue: the equipment maker has just folded Cradlepoint’s subscription-based solution, NetCloud Private Networks, into its private wireless portfolio.
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Ericsson bets on indirect channel for private wireless growth
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The Analyst Team
Camille Mendler
Follow AnalystResearch Director, Telco B2B
Camille Mendler has more than 25 years' multi-disciplinary experience in the digital economy and a global remit to anticipate key shifts in B2B demand patterns with a current focus on how 5G is disrupting enterprise ecosystems.
Her consultancy projects solve go-to-market challenges: identifying buyer segments, creating effective value propositions, and determining sales channel mix. Areas of expertise include managed and professional services, cloud and SaaS, and private networks.
During her tenure at Omdia, Camille has launched SoHo and SME and Enterprise Verticals intelligence services. She serves as a judge for the GSMA’s GLOMO Awards and TM Forum’s Excellence Awards.
Camille has advised organizations including the International Telecommunications Union, Open Society Foundations and World Bank. She has also worked as a telecom contract negotiator, expert witness in dark fiber matters, and technology journalist.
Camille won a research fellowship in Russian Area Studies from Georgetown University and holds a bachelor’s degree in journalism and Russian from Northwestern University.
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Pablo Tomasi
Follow AnalystPrincipal Analyst, Private Networks
Pablo Tomasi is a Principal Analyst in the Service Providers Enterprise And Wholesale practice, where he leads the company’s research on private 5G networks, 5G monetization, and innovative enterprise technologies and solutions. He helps clients with their strategic decisions by providing in-depth analysis of innovative technologies, strategies, regulations, and emerging ecosystems in the enterprise market.
Before his current role, he worked as a senior analyst in the IoT team, covering Industrial IoT (IIoT) and service provider strategies. Prior to joining Omdia, formerly Ovum, in 2019, Pablo was a senior analyst at ABI Research and IHS Markit, where he reported on service providers’ vertical market opportunities, IoT, and smart cities. Pablo has spoken at numerous events, including MWC, Total Telecom Congress, Private Networks in a 5G World, Network X, and Smart Cities Week.
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