At the recent Consumer Electronics Show, Delta announced that the airline would start rolling out free Wi-Fi through a partnership with T-Mobile to passengers on more than 700 of its planes. By integrating customer demographic and engagement data from the in-flight entertainment platform through Delta Sync, the company will gain control of its first-party data and therefore will improve personalization, curate in-flight content, and increase customer loyalty.
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At Delta, free in-flight Wi-Fi will solidify a first-party data strategy
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The Analyst Team
Mila D'Antonio
Follow AnalystPrincipal Analyst, Customer Engagement
Mila D’Antonio is a principal analyst on Omdia’s Customer Engagement team where she focuses on enterprise applications that enable personalized and connected customer engagement. Mila analyzes key developments in customer engagement applications and emerging tech that improve customer interactions and enable personalized, relevant engagements. That includes research on customer engagement platforms, customer data platforms, customer journey orchestration, and conversational AI.
Prior to joining Omdia, formerly Ovum, in 2017, Mila worked as editor-in-chief at 1to1 Media. In addition, she holds a degree from the University of Pittsburgh where she studied English, journalism, and political science.
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