This commentary analyzes the announcement of a joint venture between Deutsche Telekom, Orange, Telefónica, and Vodafone that will develop an identity resolution and advertising targeting platform in Europe.
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The latest telco ad tech joint venture in Europe aims to capitalize on the growing privacy movement
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The Analyst Team
Matthew Bailey
Follow AnalystSenior Principal Analyst, Advertising
Matthew Bailey leads Omdia’s advertising research, covering the global digital and traditional media advertising sectors. Matthew’s research focuses on the ad operations of big tech players, TV broadcaster advertising strategies, ad-supported online video (AVOD/FAST), retail media, and the evolving connected TV advertising landscape.
He also has expertise in—and produces research into—the broader media, entertainment, and technology industry, including OTT video, digital publishing, social media, video games, and consumer platforms and devices.
Prior to joining Omdia, formerly Ovum, in 2015, Matthew worked as a senior research analyst at MarketLine. He holds a degree in English language and literature from the University of Leeds.
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Dario Talmesio
Follow AnalystResearch Director, Service Provider Strategy & Regulation
Dario is Omdia’s global research director for service provider strategy and service provider market regulation. With 20 years’ experience in the telecommunications and wireless industry, Dario leads research on various topics, including telecom business transformation, 5G and beyond, and telco-hyperscale relationship and regulation. He also handles several strategic and tactical topics for service providers.
He is a member of the advisory board for numerous industry events. Dario is also a renowned keynote speaker at C-level, industry-leading events, including 5G World, Network X, eSIM Congress, 6G Symposium, and MVNO World. Prior to joining Omdia (formerly Ovum), Dario worked for the Economist Intelligence Unit and Yankee Group. Dario holds a degree in business and economics from Università Cattolica del Sacro Cuore, known as Catholic University of Milan, and a master’s degree in applied social and market research from University of Westminster, London.
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