During IBC 2023, Omdia unveiled the research company’s latest report on gaming IP, drawing the audience’s attention to a series of factors that are combining to super-charge the market.
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IBC2023 – Omdia presents key findings on the future of TV
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The Rise of Games IP in Other Media
Report / 22 May 2023 / Charlotte Jones
The rise of games IP in other media has been a surprise to those who have not traced games’ meteoric rise in recent years. This report tracks the key drivers and future outlook for adaptations from gaming IP into TV, movies, and anime.
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Consumer Research - Gamers Visualization
Data / 03 Jun 2025 / Max Signorelli
Identifies mobile, PC, and console gamers by market and device type. Analyzes device usage habits, including device access and overlaps by brand, location of use, and primary TV connections. Offers a view of digital gaming services usage. Core market coverage includes the US, the UK, Germany, France, Spain, Japan, Mexico, and Brazil. Additional markets can be sponsored by Omdia clients—these are marked with an * in the following dashboard.
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In-Game Advertising Forecast, 2023
Data / 30 Jun 2023 / Liam Deane
This database tracks revenue from in-game advertising in mobile, PC, and console games. It includes historic data from 2018 to present together with forecasts to 2027, split by device, advertising format, and geography.
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The Analyst Team
Max Signorelli
Follow AnalystPrincipal Analyst, Media & Entertainment
Max Signorelli is a principal analyst for the Media & Entertainment team at Omdia and is product lead for Omdia’s Consumer Research – Devices, Media & Usage Spotlight Service.
Max’s research builds on Omdia’s syndicated consumer survey to monitor and rationalise market traits and consumer profiles as well as track real, cross-platform usage of services and devices with time. Max specializes in global video markets with regional expertise in EMEA, covering markets both developed and emerging through in-depth strategy analysis and contextualising of local and international video players. Max joined the company and industry in 2017 after earning his Bachelor of Science in physics from Imperial College London, United Kingdom.
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Maria Rua Aguete
Follow AnalystSenior Research Director, Media and Entertainment
Maria Rua Aguete leads the strategic development of the media team and manages its day-to-day operations, tracking the continuing evolution of global service providers and operators. Maria first created the team while at Screen Digest, which became part of IHS Markit.
The team’s research on service providers is deep and extensive, leveraging long-standing relationships with operators in all of the 70+ markets covered by the group, resulting in the most comprehensive source of television and operator market intelligence in the world.
Maria is also a regular contributor to various reports, including the European Cable Yearbook, and she has led or has been a significant contributor to many consulting projects for high-profile media and technology companies, including the market-launch and purchase plans of an emerging television group, a Latin America DTT platform for a major channel group, and a satellite pay-TV provider for a private equity group.
She has also performed commercial due diligence on a cable TV components business for a major international bank; a competitive review and strategic analysis for a major international channel operator; a comprehensive review of investment opportunities in the European cable market for a venture capital group; and a market report and due diligence on a localization services (dubbing/subtitling) company for an investment bank.
Maria has collected many accolades throughout a storied career, and she is one of only 11 Technology Fellows named by IHS Markit during her time at the company, an honor that recognizes her deep expertise and exceptional standing within the analyst community.
Maria holds a first class degree in economics and business studies from Vigo University in Spain, and an MBA from Cardiff Business School in Wales. She is a regular speaker at events like IBC and Mobile World Congress.
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