In 1Q23, 78 telcos bundled 5G-rich apps, a "differentiate" pricing model, compared with 80 that offered plain data tiers with no enriched apps. Two more telco metaverses also emerged.
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5G Consumer Broadband Pricing Tracker – 1Q23
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The Analyst Team
Nicole McCormick
Follow AnalystChief Analyst, Digital Consumer Services, APAC
Nicole McCormick is Chief Analyst of 5G and Broadband. Her focus is consumer monetization and upsell strategies through tiered pricing techniques and service differentiation. To do this, she asks, “Where is the new money?” from advanced network technologies, gigabit broadband, 5G Advanced, and 5G Standalone. As today’s monetization is also about churn retention, McCormick also looks at how operators can increase consumer stickiness through loyalty programs and initiatives. Her remit also includes 5G FWA innovation and upsell.
She has over 25 years of experience covering the mobile and fixed broadband sectors. Based in Australia, Nicole is a regular presenter and moderator at industry conferences in the region.
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Gaurav Chaudhary
Follow AnalystAnalyst, Service Provider Networks
Gaurav, an analyst based in India, is part of Omdia’s service provider team. He covers topics such as innovative telco services, 5G broadband pricing, consumer AI, smart home and smart Wi-Fi trends, IoT, and revenue forecasts, among others.
Gaurav has around three years of market research experience across the ICT industry. Before joining Informa, he worked with GlobalData Research Center. Gaurav has strong experience in market research and analysis, tracking key industry trends, vendor analyses, market sizing, and report writing. He holds a bachelor’s degree from Nagpur University and a master’s degree in telecoms from Sri Balaji Society, Pune.
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