Event Recap Hannover Messe – April 2023

Alex West

Senior Principal Analyst, Industrial IoT

Alex West, senior principal analyst for the manufacturing technology group, leads its coverage of industrial sustainability, including readiness benchmarking, analysis of company sustainability performance, technology impact, and tracking legislation and sustainability start-ups. Alex also examines technology’s impact on the future of work and regularly contributes to Omdia’s Industrial Sustainability Today newsletter.

Over his 20 years as an analyst, covering discrete and process automation and machinery markets, he has helped customers understand the potential of the technology markets and perform voice-of-the-customer analyses. Alex has analyzed competitive environments, business models, technology trends, and end user requirements. He has consulted on the best practices for implementing IIoT, supported go-to-market strategies, and created market positioning content. He is a regular keynote speaker at industry events, tradeshows, and conferences worldwide. Alex holds a Bachelor of Science (Honors) in physics from the University of Bath, England, and is based in Northampton, UK.

Joanne Goh

Senior Research Manager, Manufacturing Technology

Joanne is a research manager in Omdia’s manufacturing technology team, covering the Electric Motor System and Discrete, Process, and Capital Equipment research portfolios. She previously worked as the lead analyst for Omdia’s low-voltage motor drives intelligence service. Joanne has also done extensive research on motor-driven equipment and the motors and drives market across all vertical applications. 

Joanne joined Omdia (formerly IHS Markit) in 2015. Previously, she was an equipment/process engineer in a semiconductor company, where she was involved in cross-functional team projects to drive improvements in yield and process productivity. 

Anna Ahrens

Principal Analyst

As a member of the Industrial IoT, software & communications team, Anna focuses on Industrial IoT. She examines the state of IIoT maturity and trends and transformations in automation approaches, edge and cloud computing, AI, cybersecurity, and predictive maintenance.

Anna joined Omdia in January 2019 and has more than 10 years of experience in the electronic components industry. Her background includes roles in forecasting, market intelligence, business development, and product management for display devices. Anna is based in Frankfurt am Main, Germany.

Jonas Vestlund

Director, Technology Consulting

Jonas Vestlund is the subject matter expert (SME) for computer vision within the Transformative Technologies team. A key objective of his is to provide guidance on major trends and to offer strategic support to clients with an interest in the area.

Jonas also manages the Manufacturing Technology consulting practice, offering over 15 years of research and consulting experience with an extensive focus on corporate strategy. His specific areas of interest include market entry and development, competitive strategy, operational excellence, smart manufacturing, and corporate strategy. With clients, he supports strategic planning, business development, and customer relationships.

Jonas has led consulting projects covering both manufacturing and medical technologies, addressing trends in transformative technologies within deep-learning-based machine vision, 3D printing, and robotics. Earlier in his career, he worked as a senior consultant and project manager with Frost & Sullivan’s industrial automation and electronics practice. He was also a lead analyst at various industrial corporations, including Air Products, the Linde Group, and Sandvik.

Jonas has a Master of Science degree in business administration from Karlstad University in Sweden. He is based in the United Kingdom. 

Peter Taylor

Research Manager, Manufacturing Technology

Peter is a research manager in Omdia’s manufacturing technology team. He previously worked as lead analyst on several research areas, including LV drives and LV MCCs.

Prior to joining Omdia, Peter worked in a variety of project management roles within the manufacturing sector, most notably at General Electric. Peter holds a BA (honors) in business management from the University of Derby. He is based in the UK.   

Katelyn Galer

Senior Analyst

As part of Omdia’s Industrial IoT, Software, and Communications team, Katelyn focuses on industrial communications and industrial edge networking components. She covers trends in industrial networking components (e.g., IIoT gateways, routers, switches) and examines industrial communications standards and their implementation in manufacturing.

Prior to joining Omdia in 2023, Katelyn worked as an engineer for over 15 years, most recently in electro-mechanical instrumentation manufacturing. Katelyn has a Bachelor of Science in mechanical engineering from Northeastern University in Boston, Massachusetts.

Zara Fennell

Senior Analyst, Manufacturing Technology

Zara is a senior analyst for the manufacturing technology team. She leads its coverage of medium-voltage drives, motors & drives vertical applications, and battery manufacturing, with a particular focus on global and regional automation market trends, key factors affecting the automation market, and changing trends for various industries. Zara contributes to the Industrial Sustainability Today newsletter.

Prior to joining Omdia in 2022, Zara worked for the Financial Times, providing global and regional market analyses on foreign direct investment trends and as a consultant to the superyacht industry. Based in London, Zara holds a Bachelor of Arts (Hons.) in History and Politics from the University of Leicester.

Daisuke Muto

Senior Analyst, Manufacturing Technology

Daisuke works as a market research analyst in the Manufacturing Technology group based in Tokyo, Japan. He covers the industrial markets related to control and visualization, including both world and Japanese markets for industrial products such as programmable logic controllers and I/O modules. He is also conducting the industrial user surveys in the Japanese market. 

Prior to joining Omdia, Daisuke worked in US, European, and Japanese semiconductor companies as a marketing and sales specialist for the industrial, automotive, and consumer spaces.