Examines the intersection of Omdia's TV and online video data and forecasts how households are collating services from multiple providers, with multisubscription data at the household, subscription, and unique user level for 20 countries.
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Multisubscription TV and Video Forecast: 2015–28
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Studios refocus on profitability as they apply the brakes to spending on the streaming juggernaut
Analyst Opinion / 24 Feb 2023 / Adam Thomas
Online video subscription numbers continue to grow, but as the rate of growth slows down, operators—particularly studio-owned D2C services—are facing the challenge of transforming enormous start-up costs into a profitable operation.
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Despite declines in linear TV viewing, broadcast TV still has plenty of legs
Analyst Opinion / 30 Jan 2023 / Adam Thomas
Traditional TV viewing times are on a downward curve. But the sector still generates enormous levels of advertising revenue and has some attractive digital alternatives of its own, so ensuring broadcast TV will stay healthy for decades to come.
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The Analyst Team
Adam Thomas
Follow AnalystSenior Principal Analyst, TV, Video and Advertising
As part of the media and entertainment research practice, Adam is responsible for overseeing the World Television Information Service (WTVIS) spotlight product and its Media & Entertainment Viewpoint service.
Adam joined Omdia in 2000 after serving as a senior media analyst at Market Tracking International. His primary area of focus for the past 20 years has been the traditional TV sector. He has written analyses and produced data and forecasts for all sectors of the traditional TV business, including the pay TV platforms of cable, satellite, IPTV, and DTT. Adam holds a degree in communications from London Guildhall University.
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Tony Gunnarsson
Follow AnalystPrincipal Analyst, TV, Video & Advertising
As part of Omdia's media and entertainment team, Tony Gunnarsson covers the global online video sector, with a specific interest in direct-to-consumer video services, across both subscription and transactional video, as well as online video aggregation.
His main research interests are in the premium, paid-for subscription online video (SVOD). Tony provides analysis of the key developments in the global online video market, consumer insights, and business intelligence. He also writes on adjacent developments in the broader TV and home entertainment market, including the emergence of AVOD services as a vehicle for premium content. Prior to joining Informa Tech (now Omida), formerly Ovum, in 2014, Tony worked as a senior analyst at IHS Markit, formerly IHS Screen Digest. He holds a master’s degree in imperial and commonwealth history from King’s College London.
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