The 2023 survey introduces new questions on generative AI and the metaverse, along with an ongoing exploration of consumer attitudes towards, and usage of a range of AI services, plus views about AI governance (among other questions).
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The Analyst Team
Eden Zoller
Follow AnalystChief Analyst, Applied AI
Eden has been immersed in digital media services and tech for over 20 years, focusing on strategy, innovation, monetization, and future trends. Eden’s primary focus is applied AI, specializing in generative AI, AI impacts on consumer services and industry verticals, responsible AI, and AI governance. Initiatives driven by Eden include the development of Omdia’s AI Maturity Assessment tool, a Big Tech Benchmark, an AI Innovation Tracker, Omdia’s rolling consumer AI survey program, an ongoing assessment of AI impacts across key verticals including games, TV & video, and commerce. Eden manages workshops and consultancy projects in the above areas, providing tailored advice and market intelligence.
Eden is a frequent media commentator and speaker at industry events, is a long-standing judge for the GSMA’s Global Mobile Awards, is an independent advisory board member for AI4ME, and is studying for a Masters in AI ethics at the University of Cambridge. Before her career as an analyst, Eden was a journalist and editor for a string of respected industry publications.
Cheryl Ball
Follow AnalystResearch Analyst
As part of Omdia’s primary research team, Cheryl Ball works on survey creation and ensures data quality and integrity through survey tools and data creation.
Cheryl joined Omdia, formally IHS Markit, in August 2019 as a research analyst within research operations. Prior to that, Cheryl worked as a project coordinator in the telecoms industry. She holds a degree in business management from Stark State College of Technology, Ohio, US.
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